June 02, 2006
Dads and Daughters Success
The Dads and Daughters story below came as an email, and is ultimately a fundraising letter (nothing wrong with that). I thought it was a story worth sharing here (and if you want to contribute to Dads and Daughters...nothing wrong with that, too).
Our goal is to make the world safe and fair for daughters everywhere - and we'd like to share with you just one of our most recent successes in doing this.
Hasbro recently announced they would be marketing-to girls as young as six-a line of dolls based on The Pussycat Dolls, a six-woman music group that performs highly eroticized dance routines and songs.
Our online campaign made it easy and quick for parents to contact Hasbro executives and ask them to put their own young daughters' and granddaughters' faces in the picture. We asked a simple question: would they encourage the six-year-old girls they care about to play with such hypersexualized dolls? Not surprisingly, their answer was no.
Within only 2 days, Hasbro contacted DADs to let us know they were halting production of the dolls! They made the right decision for their families, our families, and the company. And everyone who participated in our action helped make the world a bit more safe and fair for our daughters.
Successes like this can happen only with your continued financial support. Please help us meet our fiscal year end goal (June 30) of $50,000 by donating today!
Joe Kelly, President
Posted by Russell at June 2, 2006 07:38 AM