The Uncommon Man

April 14, 2006

Men and Madison Avenue

At some point in the not-too-distant past, advertisers realized that by focusing on creating images for the "ideal" woman and tailoring products to build on that image, they were only targetting nearly half the population. Now men are as much the target of Madison Ave - and coincidently, once "women's issues" such as eating disorders have increased dramatically for men.

The post below highlights a book (VoiceMale: What Husbands Really Think About Their Marriages, Their Wives, Sex, Housework, and Commitment by Neil Chethik) that tries to undo the Madison Ave version of men: boys who don't grow up.

via Man-O-Pause - Men Growing Up To Be Boys

Posted by Russell at April 14, 2006 02:46 PM


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